Meyer Corporation
Meyer Corporation is the second largest cookware and kitchenware supplier in the world and the largest cookware supplier in the Unites States. During my time as Director of Retail Marketing and Creative, the company doubled its sales despite the industry growing at just under 3%.
I was responsible for managing a portfolio of eight brands and charged with ensuring each was fresh and vibrant as well as on-trend and on-strategy. I worked with the factories and the company’s leadership on product development projects with an emphasis on color palates, naming, badging and packaging standards.
In terms of look and feel of the brands, I developed style guide for owned brands like Anolon, Circulon and Bonjour. I also partnered with licensors for brands like Kitchen Aid and Farberware to ensure their standards and guidelines were adhered to.
I led a team of in-house designers and project managers as well as worked with a constellation of suppliers to produce a broad array of assets and tools to create seamless brand experiences from tradeshows and retailer meeting to in-store presentations, e-commerce sites and social media platforms.
Scope of work included:
Product Development
Brand Strategy
Retail Marketing
Creative Development
Shopper Marketing
Event Marketing
Tradeshow Marketing