Career Summary
An innovative marketer with a track record of success leading the development of compelling marketing and creative strategies along with the tactics and deliverables that drive sales, build brands, and create value.
Professional Experience
Global Customer Marketing Manager
Chemours, Wilmington, DE
Responsible for translating business goals into global marketings strategies that deliver results. Serve as marketing SME for global product development teams in complex matrix-based environment. Lead the development of meaningful value propositions and translating them into compelling, integrated marketing programs for deployment across online and offline platforms.
Principal, Strategy and Creative
Cliffhanger Brands, Philadelphia PA (2016 - 2018)
Retail marketing and creative development consultancy focusing on brand activation, customer segmentation and omni-channel campaigns. Scope of work spans strategic planning to tactical solutions.
Associate Creative Director, Brand Marketing & Creative
QVC, West Chester, PA (2014 - 15)
Provided marketing and creative leadership for US commerce platforms and internal communications. Partnered with marketing, merchant and programming executives to develop compelling messaging and promotional strategies. Collaborated with on-air, online design and production teams to produce on-trend assets.
Senior Product Manager, Marketing and Creative
Groupe SEB, West Orange, NJ (2012 - 14)
Responsible for product development, retail marketing and creative for a $180 million portfolio of housewares brands – including Emeril by All Clad, Lagostina, T-fal and WearEver – across multiple channels of distribution.
Director, Retail Marketing and Creative
Meyer Corporation, Vallejo, CA (2005 - 11)
Provided strategic leadership for brand development, retail marketing and creative services for the largest cookware supplier in the US. Brands included KitchenAid, Rachael Ray, Paula Deen, Anolon and Farberware.
Project Director
Holzmueller Productions, San Francisco, CA (2001 - 05)
Provided strategic experiential marketing services for retail and corporate clients. Shepherded projects throughout the process from concept development to installation.
Account Supervisor [JC1]
Young & Rubicam, San Francisco, CA (1999 - 01)
Managed national advertising and promotion programs for the Chevron retail account. Collaborated with the field organization to enhance Chevron's grassroots marketing efforts.
Education
Master of Fine Arts, New Media
San Francisco Art Institute, San Francisco, CA
Bachelor of Business Administration, Marketing
College of William and Mary, Williamsburg, VA