Good Tidings
Arett Sales brought me in as a consultant after it acquired Good Tidings, a supplier of holiday and seasonal merchandise sold through the independent lawn and garden channel as well as national e-commerce retailers. The assignment was to relocate the business, prepare for the 2017 holiday market, and build a roadmap for the business going forward.
A key part of the assignment was to transform the 15,000 sq. ft. shell into an engaging holiday showroom. In addition to specifying fixturing and finishes, I worked with the merchandising team to develop product themes for their ornament and décor business.
The second part of the project was to work with their in-house creative team to update the Good Tidings style guide as well as provide creative direction for the website, catalog and email campaigns. I also built an in-house photo studio for the company and trained its staff on how to get the most of the new gear.
Scope of work:
Project Management
Visual Merchandising
Creative Direction
Photography