Rachael Ray

While serving as Director of Retail Marketing and Creative with Meyer Corporation - Rachael Ray’s largest licensee of cookware and kitchen products – I was responsible for ensuring the look and feel of the brand was on strategy from the factory to presentation at retail and online.

This included meetings with Rachael and her team as well partnering with Business Development, Sales and retailers including Target, Bed, Bath & Beyond, Kohl’s and Macys.

Scope of work included:

Product color palettes and badging

Naming, quotes and copywriting

Product Photography

Retailer Presentations

Packaging

Tradeshows

Event Marketing

Planogramming